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Atari with the Tramiels - Six Years of Loving Battles

posted Oct 24, 2013, 11:11 AM by Troy Cheek   [ updated Oct 24, 2013, 11:12 AM ]
From Consumer Electronics Net, some memories of working with the Tramiels of Atari...

By Miles Weston

Not sure why, but I was recently asked to shed some light on the real gaming era ... when Atari reemerged under JT (Jack Tramiel).

You know, the period where game developers slept under their desks, survived on Twinkies and HoHos, wrote elegantly tight code and had to figure out which platform to develop for.

First, the credentials:
I hold the dubious honor of being the only PR person to have worked for the company for six years ... two years starting in 1986, fired, brought back a year later for another two years, fired, brought back for another two years, fired, discussed/passed on another engagement.

JT and his sons (you can't separate them) - Sam, Leonard and Gary-bought Atari from Warner Bros (the gaming market was on its back at the time) probably so the boys-Sam, Gary, Leonard - could work with him to run a company.

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